The town you grew up in. The beach you still talk about years later. The mountain you'll never forget.

Whear makes clothing for those places. Each piece carries one real spot, photographed as it actually looks. At Goose Spit, that's a low grey sky, cold blue water, dark evergreens and a shoreline you'd know anywhere.

It starts at home, on the Comox Valley coast. Where it goes next depends on where you're from, and where you've been.